Hi, I’m Brett Witter.

I am a passionate leader with 15+ years of real-world experience. I was lucky enough to work for one of the world’s most valuable and respected companies, Apple.

This is where I fell in love with leadership and its ability to impact so many people, for better or worse. My worst experiences with leaders drove me to create something better, and my best experiences inspired me.

While I have certain talents that helped me get to where I am today, I wasn't born knowing everything about how to lead. I was taught. Apple invested deeply in my development — world-class training, clear frameworks, and a genuine culture of growing people. I had mentors who showed me what great leadership looked like up close, and colleagues who pushed me to be better every single day. I learned an enormous amount.

That experience shapes everything about how I coach. I know firsthand what it feels like to be developed well — and I know the difference it makes. My goal is to give every client that same gift: real investment, clear guidance, and measurable growth.

That's why I started True North Ascent. I want to give leaders and aspiring leaders — at every level — what I was fortunate enough to receive: a clear understanding of who they are, what they're capable of, and a real path to lead with confidence and purpose.